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STARTS ON TBD
DURATION 6 Months Online Learning Saturday, 4:30 PM to 7:45 PM
ELIGIBILITY Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline as on the June 30, 2023. Students pursuing final year of their graduation are also eligible and can apply.
STARTS ON TBD
DURATION 6 Months Online Learning Saturday, 4:30 PM to 7:45 PM

Programme Overview

This six-month certificate program looks at the marketing and sales function holistically and synergistically and shall seamlessly take the participants through the journey of converting an idea into a great profitable brand. IIT Delhi’s Certificate Programme in Sales & Marketing powers you with contemporary sales and marketing skills required to smartly drive organisational growth. Grasp the powerful link between sales and marketing. Get exposure to successful and emerging frameworks. And reshape your career in a disruptive market.

Why enrol in this Sales and Marketing programme
Certificate Programme in Sales and Marketing
Other DM programmes (Online via recorded lectures)
All classes are delivered via LIVE ONLINE format by IITD faculty & industry experts
PEER-TO-PEER learning through weekly interactions with other participants
Accredited institution
Best-in-class curriculum Created by one of India’s premier B-School Created by a non-accredited institution
FLEXIBLE PAYMENT options with multiple instalments

Programme Highlights

Learn from one of India's top-ranked Institutes of national importance

Learn via live online sessions and recorded videos with real-world case studies

Gain industry-oriented insights from eminent IIT Delhi faculty

Participate in peer-to-peer learning and expand your professional network

Receive an IIT Delhi successful completion certificate in Sales & Marketing

Note: The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings may or may not be made available, at the discretion of faculty members. Emeritus or the institute does not guarantee availability of any session recordings.

Who is this Programme for?

This programme is valuable for any professional seeking to create superior value propositions and unlock growth:

  • Early-career Sales and Marketing professionals looking to advance their capabilities will gain a relevant, results-oriented grasp of the subject
  • Professionals looking to launch their career in Sales and Marketing will find the structured insights invaluable to build a strong foundation
  • Entrepreneurs and Managers looking to develop the sales function will learn how to build and grow high-performance teams

Programme Modules

  • Module 1: Evolution of management thought
  • Module 2: Marketing Management- theory and practice
  • Module 3: The Marketing Concept
  • Module 4: Understanding consumer behaviour
  • Module 5: Segmentation, Targeting & Positioning
  • Module 6: The Marketing Mix
  • Module 7: Product decisions
  • Module 8: Pricing decisions
  • Module 9: Logistics and distribution
  • Module 10: Integrated Marketing Communications
  • Module 11: Product Lifecycle
  • Module 12: Market and marketing research
  • Module 13: Demand estimation and forecasting
  • Module 14: Brand building and nurturing
  • Module 15: Direct/ Indirect selling systems
  • Module 16: The sales Process
  • Module 17: Selling Skills
  • Module 18: Key Account Management
  • Module 19: Pre-sales
  • Module 20: Territory Planning
  • Module 21: Setting Goals and targets
  • Module 22: Sales organisation & budgeting
  • Module 23: Recruitment, Selection & Training
  • Module 24: Salary compensation & Incentive
  • Module 25: Reporting & monitoring sales
  • Module 26: Digital marketing
  • Module 27: Using social media effectively
  • Module 28: Consumer analytics
  • Module 29: Strategic marketing
  • Module 30: Marketing Ethics
  • Module 31: Services Marketing
  • Module 32: B2B Sales
  • Module 33: Technology Applications in Sales Management
  • Module 34: Customer Relationship Management
  • Group Capstone Project: A group capstone project to apply course learning by working on critical analysis of market, business, and the organisation from a sales and marketing lens. Students would be provided with capstone project guidelines, and they would be required to choose their projects accordingly.
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Note:
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the total programme hours.
-The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings may or may not be made available, at the discretion of faculty members. Emeritus or the institute does not guarantee availability of any session recordings.

Programme Coordinator

Dr Mahim Sagar

Professor,

Department of Management Studies,

Indian Institute of Technology Delhi

The recipient of the prestigious Teaching Excellence award of IIT Delhi, Prof. Sagar's areas of interests include consumer-based and community-driven marketing/ branding. His research projects, published in prestigious international and national journals, have focused on multiple streams like marketing/ branding of IT, Telecom, Health, FMCG Public Goods/ Services, and marketing managers' challenges and decision dilemmas, using inductive and deductive protocols. Funded by prestigious international and national organisations...

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Programme Certificate

Participants will be awarded a successful completion certificate from IIT-Delhi on scoring at least 50% marks in each of the evaluation components and maintaining a minimum attendance of 60% in both lectures and tutorials. Participants who are unable to score 50% marks in the evaluation will be eligible for the participation certificate if their attendance is above 60% in both lectures and tutorials. We encourage you to attend all the live sessions and make the best out of these interactive learning experiences. Post session video recordings may or may not be made available, as per discretion of respective faculty members.

Sample Certificate
Sample Certificate
Sample Certificate
Sample Certificate

Note:
- All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIT Delhi. Only e-certificates will be issued by CEP IIT Delhi.The organising department for this programme is the Department of Management Studies.
- Emeritus or the institute does not guarantee availability of any session recordings.

Early applications encouraged. Limited seats are available.

View Payment Plan
Special Corporate Enrolment Pricing

Last Date to Apply: June 22, 2023

Last Date to Submit the Fee: Within 5 days post selection

The Learning Experience 

What is it like to learn with the learning collaborator, Emeritus? 

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Programme offered by Continuing Education Programme (CEP), IIT Delhi

Service Provider Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

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