Certificate Programme in Digital Marketing

Become a future-ready digital marketer and drive effective digital marketing strategies

Work Experience

Why enrol in Live Online Learning?

Certificate Programme in Digital Marketing

Other DM programmes (Online via recorded lectures)

All classes are delivered via LIVE ONLINE format by IITD faculty & industry experts

PEER-TO-PEER learning through weekly interactions with other participants

Accredited institution

Best-in-class curriculum

Created by one of India’s premier B-School

Created by a non-accredited institution

FLEXIBLE PAYMENT options with multiple instalments

Programme Highlights

Learn from one of India's top-ranked Institutes of national importance
Learn via live online sessions and recorded videos with real-world case studies
Gain industry-oriented insights from eminent IIT Delhi faculty
Participate in peer-to-peer learning and expand your professional network
Receive an IIT Delhi successful completion certificate in Digital Marketing

Note: The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings will be made available, at the discretion of faculty member.

Who is this Programme for?

Does your work involve acquiring and retaining customers? Are you ready to learn in-demand digital marketing strategies to maximise reach and conversions? Then, become an agile and future-ready digital marketer by joining this high-impact programme, specially curated for:

  • Final-year and fresh graduates seeking to be market-ready by acquiring in-demand digital marketing skills for lucrative career opportunities

  • Early professionals who are working or aspire to work in digital marketing roles

  • Marketing/ sales/ product/ brand managers interested in transitioning to digital marketing roles by upskilling in data-driven, high-impact digital marketing strategies

  • Professionals who want to enrich their strategic mindset with new-age concepts and skills in digital marketing

  • Consultants, business owners, and entrepreneurs looking to apply digital marketing best practices for business expansion and growth

Programme Modules

  • Module 1: Introduction to Management

  • Module 2: Consumer Behavior

  • Module 3: STP

  • Module 4: Forecasting

  • Module 5: Marketing Mix - 1

  • Module 6: IMC

  • Module 7: PLC

  • Module 8: Brand Management

  • Module 9: Using Social Media

  • Module 10: Digital Identities and Branding

  • Module 11: Content Creation

  • Module 12: Blogs/ Videos

  • Module 13: Strategic Marketing

  • Module 14: Media Planning

  • Module 15: Facebook, Instagram, LinkedIn & Google Ads Marketing

  • Module 16: SEO

  • Module 17: Analysing and Monitoring Campaigns

  • Module 18: Freelancing


  • Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

  • The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings will be made available, at the discretion of faculty member.

Programme Coordinator

Dr. Harish Chaudhry

Associate Professor, Department of Management Studies, Indian Institute of Technology Delhi

After completing his B-Tech from IIT Kanpur, PGDM from IIM,Bengaluru and PhD from IIT Delhi, Prof. Harish worked incompanies like Dunlop, NIIT and RAAG Systems before joininga...

Participant Testimonials

This digital marketing programme by IIT Delhi started with the fundamentals of management, moved on to product management and branding and then touched the topics of digital marketing. It was a step b...
Shashank Patil
Digital Marketing Manager
The theory of marketing taught by Prof. Mahim sir and his valuable insights were the highlight of the programme for me. Having worked in digital marketing for 2 years now, it helped me clear my basics...
Devang Sohoni
Content Manager and Business Analyst
Webnware Infosolution Pvt Ltd (W3SpeedUp)
The lectures by the IIT Delhi faculty and the breakout room mentors were the best part of the programme and helped me get a solid understanding of management and marketing. The breakout room sessions ...
Ananya Bhatia
Associate Commissioning Editor
Penguin Random House
Read about our participants' learning experience on LinkedIn

(These are LinkedIn posts & will require you to log in to LinkedIn to see them).

Programme Certificate

Participants will be awarded a successful completion certificate from IIT Delhi on scoring at least 50% marks in each of the evaluation components and maintaining a minimum attendance of 50% in both lectures and tutorials. Participants who are unable to score 50% marks in the evaluation will be eligible for the participation certificate if their attendance is above 60% in both lectures and tutorials.



  • All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIT Delhi. Only e-certificates will be issued by CEP IIT Delhi.

  • We encourage you to attend all the live sessions and make the best out of these interactive learning experiences. Post-session video recordings will be made available, at the discretion of faculty member.

Past Participant Profiles

Work Experience
Top Industries
  • Advertising & Marketing

  • Consulting

  • Digital Marketing

  • E-commerce

  • IT Services

  • Others*

*Others include Education, Media Relations, and Public Relations, amongst others.

Top Functions
  • Audio Visual Content Creation

  • Brand and Strategy Manager

  • Education

  • Marketing & Sales

  • Product Designer

  • Others*

*Others Engineering, Filmmaker, Government Affairs, and IT Services, amongst others.

Emeritus Career Services


15 Recorded sessions and resources in the following categories:

  • Resume and Cover Letter

  • Navigating Job Search

  • Interview Preparation

  • LinkedIn Profile Optimisation

  • Job Placement Assistance

Job Placement Assistance

  • Job openings are sourced by the CS Team and the virtual hiring drives are conducted for the applicants.

  • Dedicated online portal for all candidates where they can apply for jobs & track past applications.

  • Weekly job postings.

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.

  • Opportunities for those with more than 5 years of experience may be more challenging due to the emphasis on transitioning to leadership positions within their current firms.

  • IIT Delhi or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIT Delhi is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

The Learning Experience

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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