Rated: 4.25/5 by 630+ learnersCertificate Programme inDigital MarketingBecome a future-ready digital marketer and drive effective digital marketing strategies
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STARTS ONMarch 30, 2023Live Online Sessions with Faculty
DURATION6 MonthsOnline LearningSunday,10:00 AM - 11:30 AM and11:45 AM - 1:15 PM
ELIGIBILITYGraduates (10+2+3) from a recognised university in any discipline as on March 30, 2023. Students pursuing final year of Graduation can also apply.
STARTS ONMarch 30, 2023Live Online Sessions with Faculty
DURATION6 MonthsOnline LearningSunday,10:00 AM - 11:30 AM and11:45 AM - 1:15 PM
Advertising spends growth in India is estimated to slip to 22% to INR 1.08 lakh crore in 2022, which will witness the digital medium overtake television (Business Standard, 2022). To succeed in this shifting digital marketing landscape, learn new-age strategies and gain in-demand skills to be industry-ready with IIT Delhi's six-month online Certificate Programme in Digital Marketing. Become a proficient digital marketer with an understanding of management processes in general, and marketing in particular, and fast track your career aspirations.
Does your work involve acquiring and retaining customers? Are you ready to learn in-demand digital marketing strategies to maximise reach and conversions? Then, become an agile and future-ready digital marketer by joining this high-impact programme, specially curated for:
Final-year and fresh graduates seeking to be market-ready by acquiring in-demand digital marketing skills for lucrative career opportunities
Early professionals who are working or aspire to work in digital marketing roles
Marketing/ sales/ product/ brand managers interested in transitioning to digital marketing roles by upskilling in data-driven, high-impact digital marketing strategies
Professionals who want to enrich their strategic mindset with new-age concepts and skills in digital marketing
Consultants, business owners, and entrepreneurs looking to apply digital marketing best practices for business expansion and growth
Programme Modules
Module 1: Introduction to Management
Module 2: Consumer Behaviour
Module 3: STP
Module 4: Forecasting
Module 5: Marketing Mix - 1
Module 6: IMC
Module 7: PLC
Module 8: Brand Management
Module 9: Using Social Media
Module 10: Digital Identities and Branding
Module 11: Content Creation
Module 12: Blogs/ Videos
Module 13: Strategic Marketing
Module 14: Media Planning
Module 15: Facebook, Instagram, LinkedIn & Google Ads Marketing
Module 16: SEO
Module 17: Analysing and Monitoring Campaigns
Module 18: Freelancing
MoreLess
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
The recipient of the prestigious Teaching Excellence award of IIT
Delhi, Prof. Sagar's areas of interests include consumer-based and
community-driven marketing/ branding. His research projects,
published in prestigious international and national journals, have
focused on multiple streams like marketing/ branding of IT, Telecom,
Health, FMCG Public Goods/ Services, and marketing managers'
challenges and decision dilemmas, using inductive and deductive
protocols. Funded by prestigious international and national organisations...
"This digital marketing programme by IIT Delhi started with the fundamentals of management, moved on to product management and branding and then touched the topics of digital marketing. It was a step by step approach which was helpful. I think both the initiated and non-initiated individuals could grasp the sessions easily. The faculties were great and the study material and quizzes helped to strengthen the concepts. Thank you IIT Delhi for such a wonderful learning journey. I think every digital marketer should seriously consider this programme and they will certainly find out the difference."
Shashank Patil
Digital Marketing Manager,
TCL
"The theory of marketing taught by Prof. Mahim sir and his valuable insights were the highlight of the programme for me. Having worked in digital marketing for 2 years now, it helped me clear my basics and concept of marketing. I joined this programme specifically because theory was also included (which is not the case with most DM programmes) and I can surely say that it was the best part of this programme for me. It helped me understand marketing strategy a lot better and gave me an understanding of Digital Marketing with more broad and logical structure."
Devang Sohoni
Content Manager and Business Analyst,
Webnware Infosolution Pvt Ltd (W3SpeedUp)
"The lectures by the IIT Delhi faculty and the breakout room mentors were the best part of the programme and helped me get a solid understanding of management and marketing. The breakout room sessions helped me understand actual progress while learning how to use various aspects of digital marketing."
Ananya Bhatia
Associate Commissioning Editor,
Penguin Random House
Read about our participants' learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
Programme Certificate
Participants will be awarded a successful completion certificate from IIT Delhi on scoring at least 50% marks in each of the evaluation components and maintaining a minimum attendance of 60% in both lectures and tutorials. Participants who are unable to score 50% marks in the evaluation will be eligible for the participation certificate if their attendance is above 60% in both lectures and tutorials.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIT Delhi. Only e-certificates will be issued by CEP IIT Delhi.
Past Participant Profiles
Work Experience
Top Industries
Advertising & Marketing
Consulting
Digital Marketing
E-commerce
IT Services
Others*
*Others include Education, Media Relations, and Public Relations, amongst others.
Top Functions
Audio Visual Content Creation
Brand and Strategy Manager
Education
Marketing & Sales
Product Designer
Others*
*Others Engineering, Filmmaker, Government Affairs, and IT Services, amongst others.
Emeritus Career Services
Career Management Modules on:
Building an Impressive Resume & Cover Letter
Building an Impressive LinkedIn Profile
Navigating Job Search
Interview Preparation
Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform
Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others
Please note:
This service is available only for Indian residents enrolled into select Emeritus programmes.
IIT Delhi or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIT Delhi is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
Past participants of Emeritus work at
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Early applications encouraged. Limited seats are available.
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Programme offered by Continuing Education Programme (CEP), IIT Delhi
Service Provider
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.
Three 90-minute workshops from career management industry experts
Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform (offered in partnership with Superset)
Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others
Please note:
This service is available only for Indian residents enrolled into select Emeritus programmes.
IIT Delhi or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIT Delhi is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
View Payment Plan
The following instalment options are available for IIT Delhi's Certificate Programme in Digital Marketing:
Programme Fee: INR 65,000 + GST
Instalment Amount
Remarks
Booking Amount
INR 10,000 + GST
Within 5 days post selection
Instalment 1
INR 20,000 + GST
Apr 2, 2023
Instalment 2
INR 35,000 + GST
Jul 2, 2023
Note:
- The actual programme schedule will be announced closer to the programme start.
- GST (currently @ 18%) will be charged extra on these components.
Last Date to Apply
Apr 6, 2023
Shortlisted Candidates Will Be Informed by
Apr 12, 2023
Last Date to Submit the Fee
Within 5 days post selection
Note: Applications will be reviewed based on eligibility and subsequent shortlisting process as laid down by the Programme Coordinator/s. All fee should be submitted in the IIT Delhi CEP account only, and the receipt will be issued by IIT Delhi CEP account for your records.
Eligibility for IIT Delhi's Certificate Programme in Digital Marketing is Graduates (10+2+3) from a recognised university in any discipline as on March 30, 2023. Students pursuing final year of Graduation can also apply.
Please visit https://home.iitd.ac.in/ to explore more programmes with respect to your education and work experience.
Dr Mahim Sagar
Professor,
Department of Management Studies,
Indian Institute of Technology Delhi
The recipient of the prestigious Teaching Excellence award of IIT
Delhi, Prof. Sagar's areas of interests include consumer-based and
community-driven marketing/ branding. His research projects,
published in prestigious international and national journals, have
focused on multiple streams like marketing/ branding of IT, Telecom,
Health, FMCG Public Goods/ Services, and marketing managers'
challenges and decision dilemmas, using inductive and deductive
protocols. Funded by prestigious international and national
organisations like Bill and Melinda Gates Foundation, Global Service
Mobile Association, Ministry of Human Resource Development, and
World Bank, amongst others, these research projects have led to a
significant social impact. He has conducted many training
programmes in marketing, branding, business models, and
marketing goals initiatives, and causes. Prof. Sagar is also the Area
Chair of Telecom Management and the Associate Faculty at the
Bharti School of Telecom Technology & Management at IIT Delhi. He
has supervised PhD scholars in various areas and has taught many
MBA, M.Tech, M.S., and B.Tech students at IIT Delhi and other
leading institutes in India.
Special Corporate Enrolment Pricing
Special pricing up to 10% discount is available if you enrol with your co-workers.
Student Loans and Financing
Emeritus has partnered with student loan provider who can provide loans to Emeritus' students. You may be able to avail a student loan if you meet the conditions set by the loan provider. The loan providers that we have currently partnered with are:
The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months): Propelld: 6/12/18/24/30/36/42/48 Eduvanz: 12/24/36/48
How to apply for a student loan?
STEP 1: You must complete the
Application process for the programme
Pay the application fees or booking amount (as appropriate for the programme)
Receive an email from the educational institution confirming your selection for the programme
STEP 2: You must complete the loan application form available at the below mentioned URLs
If you need assistance in filling out the loan application form please email Emeritus at info@emeritus.org mentioning the name of the programme you are interested in mentioning the name of the programme you are interested in.
STEP 3: An agent from the loan provider will call, email or visit you and assist you with your loan application. Loan approvals take varying amounts of time. You can discuss how long it would take with the agent who speaks to you.
Please Note:
Emeritus does NOT make any recommendation on whether students should or should not avail of a loan to enrol into its programmes. The decision of whether to avail of a loan is exclusively your decision to make.
Approving of a loan is a decision made exclusively by the loan provider. The loan provider may decline your loan application.
Emeritus does not recommend any specific loan provider. You are required to conduct your own due diligence before making a choice of the loan provider. Please note that loan providers will charge an interest in providing you with a loan. Loan providers may include other charges such as a processing fees, documentation charges etc. before disbursal of loan.
Emeritus encourages students to carefully read the terms and conditions of loan providers before availing of a loan.
Emeritus does not bear any financial obligation related to the loan you apply for. Your financial obligation on the loan you avail of is to the loan provider.
If you default on your loan repayment obligation to a loan provider, Emeritus may notify you to meet your loan repayment obligation.
Your loan provider may initiate loan recovery proceedings as per applicable law.
Your loan provider will transfer the loan amounts directly to Emeritus as required under the arrangement that the loan provider has with Emeritus.
On specific request by the loan provider, Emeritus may inform the loan provider about your employment status, the programme fees, the programme duration and your attendance information on the programme.
Failure to obtain a loan by you cannot be a reason to seek delayed payment schedule from Emeritus and the grant of admission may be withdrawn, if payments are not made by the student as per the listed payment schedule.