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TECHNICAL ORIENTATION September 30, 2023 Live Online Sessions with Faculty
DURATION 6 Months Online Learning The first 4-5 sessions will be on Sunday from 3:30 PM to 6:30 PM (From 15th Oct 2023 to 22nd Oct 2023) Sunday from 10 AM to 1:15 PM (From 29th Oct 2023 onwards)
ELIGIBILITY Graduates (10+2+3) in any discipline/ Diploma Holders in any branch of Engineering from a recognised university in any discipline as on Sept 30, 2023.
TECHNICAL ORIENTATION September 30, 2023 Live Online Sessions with Faculty
DURATION 6 Months Online Learning The first 4-5 sessions will be on Sunday from 3:30 PM to 6:30 PM (From 15th Oct 2023 to 22nd Oct 2023) Sunday from 10 AM to 1:15 PM (From 29th Oct 2023 onwards)

Programme Overview

  • 70+

    Learning Hours

  • 40+


  • 18

    Cutting-edge Modules

  • 630+

    Alumni & Past Participants

Advertising spends growth in India is estimated to slip to 22% to INR 1.08 lakh crore in 2022, which will witness the digital medium overtake television (Business Standard, 2022). To succeed in this shifting digital marketing landscape, learn new-age strategies and gain in-demand skills to be industry-ready with IIT Delhi's six-month online Certificate Programme in Digital Marketing. Become a proficient digital marketer with an understanding of management processes in general, and marketing in particular, and fast track your career aspirations.

Why enrol in this Digital Marketing programme
Certificate Programme in Digital Marketing
Other DM programmes (Online via recorded lectures)
All classes are delivered via LIVE ONLINE format by IITD faculty & industry experts
PEER-TO-PEER learning through weekly interactions with other participants
Accredited institution
Best-in-class curriculum Created by one of India’s premier B-School Created by a non-accredited institution
FLEXIBLE PAYMENT options with multiple instalments

Programme Highlights

Learn from one of India's top-ranked Institutes of national importance

Learn via live online sessions and recorded videos with real-world case studies

Gain industry-oriented insights from eminent IIT Delhi faculty

Participate in peer-to-peer learning and expand your professional network

Receive an IIT Delhi successful completion certificate in Digital Marketing

Note: The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings will be made available, at the discretion of faculty member.

Who is this Programme for?

Does your work involve acquiring and retaining customers? Are you ready to learn in-demand digital marketing strategies to maximise reach and conversions? Then, become an agile and future-ready digital marketer by joining this high-impact programme, specially curated for:

  • Final-year and fresh graduates seeking to be market-ready by acquiring in-demand digital marketing skills for lucrative career opportunities
  • Early professionals who are working or aspire to work in digital marketing roles
  • Marketing/ sales/ product/ brand managers interested in transitioning to digital marketing roles by upskilling in data-driven, high-impact digital marketing strategies
  • Professionals who want to enrich their strategic mindset with new-age concepts and skills in digital marketing
  • Consultants, business owners, and entrepreneurs looking to apply digital marketing best practices for business expansion and growth

Programme Modules

  • Module 1: Introduction to Management
  • Module 2: Consumer Behavior
  • Module 3: STP
  • Module 4: Forecasting
  • Module 5: Marketing Mix - 1
  • Module 6: IMC
  • Module 7: PLC
  • Module 8: Brand Management
  • Module 9: Using Social Media
  • Module 10: Digital Identities and Branding
  • Module 11: Content Creation
  • Module 12: Blogs/ Videos
  • Module 13: Strategic Marketing
  • Module 14: Media Planning
  • Module 15: Facebook, Instagram, LinkedIn & Google Ads Marketing
  • Module 16: SEO
  • Module 17: Analysing and Monitoring Campaigns
  • Module 18: Freelancing
More Less

- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
- The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings will be made available, at the discretion of faculty member.

Programme Coordinator

Dr. Harish Chaudhry

Associate Professor,

Department of Management Studies,

Indian Institute of Technology Delhi

After completing his B-Tech from IIT Kanpur, PGDM from IIM,Bengaluru and PhD from IIT Delhi, Prof. Harish worked incompanies like Dunlop, NIIT and RAAG Systems before joiningacademics. An outstanding teacher, he has deep marketingacademic experience in marketing research, advertising, salespromotion, product management, sales and distribution, anddigital marketing. He has organised hundreds of training programsfor organisations like Godfrey Philips, ITC, Network Ltd...

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Participant Testimonials

"This digital marketing programme by IIT Delhi started with the fundamentals of management, moved on to product management and branding and then touched the topics of digital marketing. It was a step by step approach which was helpful. I think both the initiated and non-initiated individuals could grasp the sessions easily. The faculties were great and the study material and quizzes helped to strengthen the concepts. Thank you IIT Delhi for such a wonderful learning journey. I think every digital marketer should seriously consider this programme and they will certainly find out the difference."

Shashank Patil

Digital Marketing Manager,


"The theory of marketing taught by Prof. Mahim sir and his valuable insights were the highlight of the programme for me. Having worked in digital marketing for 2 years now, it helped me clear my basics and concept of marketing. I joined this programme specifically because theory was also included (which is not the case with most DM programmes) and I can surely say that it was the best part of this programme for me. It helped me understand marketing strategy a lot better and gave me an understanding of Digital Marketing with more broad and logical structure."

Devang Sohoni

Content Manager and Business Analyst,

Webnware Infosolution Pvt Ltd (W3SpeedUp)

"The lectures by the IIT Delhi faculty and the breakout room mentors were the best part of the programme and helped me get a solid understanding of management and marketing. The breakout room sessions helped me understand actual progress while learning how to use various aspects of digital marketing."

Ananya Bhatia

Associate Commissioning Editor,

Penguin Random House

Read about our participants' learning experience on LinkedIn

(These are LinkedIn posts & will require you to log in to LinkedIn to see them).

Programme Certificate

Participants will be awarded a successful completion certificate from IIT Delhi on scoring at least 50% marks in each of the evaluation components and maintaining a minimum attendance of 50% in both lectures and tutorials. Participants who are unable to score 50% marks in the evaluation will be eligible for the participation certificate if their attendance is above 60% in both lectures and tutorials.

Sample Certificate
Sample Certificate
Sample Certificate
Sample Certificate

- All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIT Delhi. Only e-certificates will be issued by CEP IIT Delhi.
- We encourage you to attend all the live sessions and make the best out of these interactive learning experiences. Post-session video recordings will be made available, at the discretion of faculty member.

Past Participant Profiles

Work Experience
Past Participant Experience
Top Industries
  • Advertising & Marketing
  • Consulting
  • Digital Marketing
  • E-commerce
  • IT Services
  • Others*

*Others include Education, Media Relations, and Public Relations, amongst others.

Top Functions
  • Audio Visual Content Creation
  • Brand and Strategy Manager
  • Education
  • Marketing & Sales
  • Product Designer
  • Others*

*Others Engineering, Filmmaker, Government Affairs, and IT Services, amongst others.

Emeritus Career Services

Career Services image
  • 15 Recorded sessions and resources in the following categories:
    • Resume and Cover Letter
    • Navigating Job Search
    • Interview Preparation
    • LinkedIn Profile Optimisation
    • Job Placement Assistance
  • Job Placement Assistance
    • Job openings are sourced by the CS Team and the virtual hiring drives are conducted for the applicants.
    • Dedicated online portal for all candidates where they can apply for jobs & track past applications.
    • Weekly job postings.

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • Opportunities for those with more than 5 years of experience may be more challenging due to the emphasis on transitioning to leadership positions within their current firms.
  • IIT Delhi or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIT Delhi is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Past participants of Emeritus work at

Career Services image

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Early applications encouraged. Limited seats are available.

View Payment Plan
Special Corporate Enrolment Pricing

Last Date to Apply: October 03, 2023

Last Date to Submit the Fee: Within 5 days post selection

The Learning Experience 

What is it like to learn with the learning collaborator, Emeritus? 

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Programme offered by Continuing Education Programme (CEP), IIT Delhi

Service Provider Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.